“This Week in Social Media” Hot Topics: Week of May 24
May 25th, 2010 by Jessica Weil
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about.
1. Lessons in Brand and Social Media Storytelling
The brands we love come with a personality, authenticity, and unique point of view. In other words, they have something to say – and it goes beyond bragging – how great, special, and fantabulous they are.
2. Three Reasons Why Storytelling is the Key to Social Media Marketing Success
Social media is most powerful when its used for creating, collecting and sharing stories.
3. How To Boost Your Personal Brand with Social Media
There are few tools as powerful as social media for building a positive personal brand.
4. Social Media Ad Spending Lags
Its use is exploding, but ad spending in the sector continues to be a blip on the radar for most brands.
5. Social Media Users More Positive About Brands
Companies can build consumer trust by listening through social media channels.
6. From Facebook, Answering Privacy Concerns with New Settings
Facebook’s Mark Zuckerberg responds to users’ growing concerns.
7. For Children, a Social Network with Training Wheels
Togetherville allows parents to build a social circle for their children, who can then interact in a semiprivate and restricted environment.
8. Nestle Meets Greenpeace’s Demands Following Social Media Backlash
Nestle announced a “zero deforestation” policy which will initially focus on amending its palm oil purchasing practices. The move follows a full blown Facebook attack initiated by Greenpeace earlier this year.
9. An Inside Look at Facebook Questions, the Next “Killer App” of Facebook
Facebook is about to release Facebook Questions, a service similar to Quora and Aardvark that allows users to ask questions within the network.
10. Rivals Seize on Troubles of Facebook
A handful of start-ups are eyeing the social networking industry with renewed interest. The newfound infusion of confidence comes, in part, from the recent scrutiny focused on Facebook over revisions to its platform and privacy policy.
