Five Critical Marketing Questions and Seven Points of View
July 14th, 2010 by Phil Johnson
AdAge recently asked seven agency leaders to collaborate on a white paper titled, What Small and Midsize Companies Need to Know About Marketing. As a regular AdAge blogger, I joined six of my peers to answer the following five questions:
1. How should we measure marketing ROI?
2. How should we leverage social media?
3. What agency-compensation alternatives are available to us?
4. How much should we be spending on marketing and where?
5. What kinds of skills and talent do we need to achieve our marketing goals?
If you want to read what seven seasoned and opinionated agency executives think, download the white paper here. There’s some good stuff and plenty of free advice. While there are fewer disagreements than you might expect, there are also seven distinct points of view. Collectively the answers to these questions add up to a well-rounded and thorough approach to the big marketing challenges that every business faces.
Download the white paper: What Small and Midsize Businesses Need to Know About Marketing
July 15th, 2010 at 1:52 pm
Great post, thanks for sharing it.
December 29th, 2010 at 7:31 am
Many thanks regarding the awsome article. I’ll keep an eye on your own site, i allready saved it to personal list