Getting social with your tablet
June 16th, 2011 by Hugh Kennedy
In PJA’s continuing pulse-taking of global IT, HR and Finance professionals, our new research collaboration with Toolbox.com reveals some pretty cool sound bites for your next marketing conference drinks hour.
The survey of 2,100 global professionals is called “The Role of Social Games and Communities in Professional Identity,” and reveals that
* Although only 16% of those surveyed own a tablet device, 36% plan to purchase one by December
* More than 65% of respondents now spend close to 7 hours every week consuming or participating in social media, a 13% increase over a year ago
* Among professionals surveyed, IT professionals spend 3.69 hours consuming social media using their mobile device, up from 2.4 hours in mid-2010.
* Interest from the IT community in tablet implementation has more than doubled since last summer. Overall we’re seeing a 53 percent rise as tablet options increase and become more mainstream.
Beyond tracking social media use and value among professionals, the survey also measured interest in two converging trends: larger-format handhelds such as tablet computers and the use of more interactive, game-like content. Nearly a third of IT respondents believe that online gaming should be incorporated into their daily job or training. So the next time you see a conference on gamification, consider registering. It seems like a coming trend.
Again, get all the details on this survey and a nifty PDF here.
