PJA Blog: The Complex Brand

Our clients operate at the edge of what’s possible, marketing products where audiences, standards, and competitors are undefined. Inspired by the innovations of our clients’ science and technology, our category-defying creative, novel program design and truly accountable marketing campaigns persuade the skeptical to pay attention, help organizations stand out in a sea of sameness and, ultimately, capture the value they deserve in their market.

PJA is proud to be named 2006 Agency of the Year by BtoB Magazine. PJA Advertising & Marketing is a $45 million advertising and marketing agency with offices in Cambridge, MA and San Francisco, CA.

Contributors to the Complex Brand

Hugh Kennedy

As partner and executive vice president at PJA, Hugh has spent 15 years studying the minds of technology, life science and business leaders and passing that knowledge onto clients and creative teams. As a result, PJA has been able to tell the complex stories of clients in a more compelling and meaningful ways. He finds sleep bothersome and the main obstacle keeping him from completing and publishing his third novel.

Mike O’Toole

You can’t become an elite BtoB agency without an elite leader. Over the past eight years Mike has served as executive vice president and partner at PJA. His operational vision has fueled our agency’s growth and solidified our values around providing premiere client service and groundbreaking programs. When he’s not busy overseeing PJA’s operations in Cambridge and San Francisco or creating innovative marketing strategies, you can find him implementing innovative coaching strategies for one of his four children’s basketball, soccer or baseball teams.

Douglas Reynolds

Right now, you’re not looking at a Web page. You’re looking at an interactive strategy. That’s the way Doug sees it. As a Web and interactive strategist, Doug understands the user experience and all the technologies and thinking needed to enhance it. As result, he develops marketing programs that truly drive results. He also believes that social media plays a critical role in BtoB and strives to elevate that role in all of PJA’s interactive program designs and media strategies. At least that’s what it says on his blog.