Our campaign for Infor launched this past Monday and features the work of the illustrator Steve Brodner . How often do you see illustration in advertising? How often do you see it at all? Twenty some years ago, you didn’t need to be in the business to be vaguely aware of RO Blechman, John Collier, [...]
PJA recently won two Hatch awards in the categories of Website Microsite and Social Media Campaign for the Hash-It-Out site we created for Novell. The Hash-It-Out site is an aggregator that uses Twitter hash tags to match up competing topics (example: Yankees vs. Red Sox) and determine a winner. It’s a fun way to keep [...]
As an agency, we’ve learned quite a bit about integrating social media into our own marketing efforts. We’d like to share some of those insights so that you might be able to use them for your own company marketing efforts.
Culture
Social media has changed our culture in two ways. First, having social media pervasive through out [...]
Two signs, in fact.
I saw these on a recent commute home from work.
The combination is pretty interesting.
As the Times reports today, there’s a lot of trading down going on, even in that semi-sacred upper middle class category of high-end baby items.
Summer is the season for sequels, so why should the Complex Brand be any different.
Digital marketing is to hockey as traditional campaigns are to figure skating, or so goes the analogy that I laid out (with a nod to Evan Grossman) in this MarketingProfs post.
I asked for people to extend the analogy, and a couple [...]
