Earlier this week I saw some new ads for the Smithsonian Museum in Washington DC. The campaign was called “Historically Hardcore” and the ads compare Ozzy Osborne with Andrew Jackson, Bret Michaels with Genghis Khan, and rapper, 50 Cent with Teddy Roosevelt with lines like: 50 Cent got shot and still whines about it on [...]
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
On yesterday’s episode of PJA Radio, Mike O’Toole and Matt Magee talked about Facebook’s new ad platform, Sponsored Stories, and the implications it has regarding the future of advertising. Here are some highlights from the show: What is Facebook up to? It’s a very specific kind of new ad format that turns your friends’ actions [...]
Facebook recently announced its long-awaited ad platform, Sponsored Stories, which turns your likes, checkins, and Page posts into advertisements featured on the right-side column of your friends’ Facebook homepages. The idea behind it is to leverage users’ trust in their friends’ brand preferences; ideally seeing friends’ loyalty to particular brands will drive increased trust and [...]
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Matt Magee, Digital Strategy, PJA, to talk about five digital trends that have our attention. There are so many interesting stories in the news right now that we just couldn’t narrow it down to one topic, so instead we decided to spend five [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
