PJA and Toolbox.com have just published the results of our sixth regular survey since 2007 (wow, where does the time go?) among 3,000 IT, HR and Finance professionals from around the world. Our focus this time: social media policy and how it affects social media use and decision-making in the workplace. The topline: despite a [...]
Interesting report came across the transom today from E-Marketer about the 50, 60, even 70% “distortion” in company messages put out on blogs. Highest in Latin America, lowest in EMEA, pretty significant everywhere. Distortion so-called is “opinions, personal experience, knowledge of competitors and products, and speculation,” though I would call that, well, BLOGGING, right? As [...]
Our campaign for Infor launched this past Monday and features the work of the illustrator Steve Brodner . How often do you see illustration in advertising? How often do you see it at all? Twenty some years ago, you didn’t need to be in the business to be vaguely aware of RO Blechman, John Collier, [...]
Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment. It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how [...]
In our very first survey of PJA’s new Global Online IT Panel, we turned up some interesting data about the state of IT decision-makers today. To keep it simple, we asked only 3 questions: which technology brands do you love, which drive you nuts, and what’s your biggest IT challenge today? This post will cover [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
