Our campaign for Infor launched this past Monday and features the work of the illustrator Steve Brodner . How often do you see illustration in advertising? How often do you see it at all? Twenty some years ago, you didn’t need to be in the business to be vaguely aware of RO Blechman, John Collier, [...]
Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment.
It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how to [...]
In our very first survey of PJA’s new Global Online IT Panel, we turned up some interesting data about the state of IT decision-makers today.
To keep it simple, we asked only 3 questions: which technology brands do you love, which drive you nuts, and what’s your biggest IT challenge today? This post will cover the [...]
The ongoing M&A wrangling over Kraft’s bid for Cadbury is amusing in late 2009, when brand has once more become a dirty word. As marketers we caution ourselves not to refer to it overtly, focusing instead of lead nurturing, fostering a better customer experience with high-value content, and so on. And yet when you peel [...]
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, [...]
