The ongoing M&A wrangling over Kraft’s bid for Cadbury is amusing in late 2009, when brand has once more become a dirty word. As marketers we caution ourselves not to refer to it overtly, focusing instead of lead nurturing, fostering a better customer experience with high-value content, and so on. And yet when you peel [...]
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, [...]
As a longtime admirer of A.G. Lafley, CEO of P&G, a man so powerful but inconspicuous that he is often not recognized even while dining out in Cincinnati, I was struck by this pronouncement from the Wall Street Journal on December 12: “This is a big opportunity. We just walk in and say, ‘Tear up [...]
Anyone who feels their customers are locked up in loyalty and just dandy with their products may want to check out Adaptive Path’s recent presentation at Google headquarters. The presentation was a bit of a pitch on their new book, Subject to Change, but it’s a lot more than that. If only to see what [...]
I was in New York recently listening to some focus groups on enterprise security. The people on the other side of the glass oversaw the safety of tens or hundreds of thousands of employees. They were smart and articulate (and God bless them, they also liked our creative). When we came to the channel survey [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
