This intriguing question comes via a media colleague, who found it in a Columbia Business School ad. Clearly, we will be building mass brands and niche brands in the future, but what sort, with what tools and with what kind of partners? I thought Kevin Maney’s perspective on this question was pretty interesting in his [...]
In recessionary times (see under GE, Earnings Statement, 4.11.08), companies nearly always become more conservative about the value of marketing. That’s no surprise, though I’m still taken aback, working through my third economic downturn in this industry, at how quickly the winds shift. Just yesterday I heard about a client whose $10 million marketing budget [...]
Now that we are ‘officially’ in a recession, the realization of which typically means that we are in the middle of or on our way out of one, we’re seeing a curious trend here at the agency. Companies that we’ve never talked to, companies we haven’t heard from in years, and companies we’ve never heard [...]
Thanks to DJ Howatt, I have my nose in the Harvard Business Review for the first time in too long. (When did it go up to $18 an issue?) The piece he blogged about is called “The Four Truths of the Storyteller,” by Peter Guber. I’ve been seeing Guber’s name in the press for years [...]
Adbusters is a curious experience, if you’ve never picked up this ‘culturejammer’ journal at your local Whole Paycheck. Presented in a magazine format, it contains no ads whatsoever, though if you visit their Vancouver-based Web site you can pick up a nice anti-sweatshop, cruelty-free, pro-grassroots travel mug for your plug-in hybrid. The stories, such as [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
