It makes up 80% of Cisco’s business. It makes up 60% of most technology companies’ revenue. It’s not health care insurance costs: it’s the channel. Yet even in 2010, the channel remains the ugly stepchild of direct and inside sales. Even as office overhead and direct sales salaries continue to rise and companies are in [...]
All snarking aside, white papers have for years acted as the coin of the realm in BtoB. They’re informative, they’re current, and best of all, they’re content. But are they dullsville in 2008? Have they outlived their usefulness? And with all the vlogs and marketing games and widgets flying out of our screens at us [...]
The Earth will be hit by a meteorite that will destroy all living creatures! Killer bees will decimate the state of Texas! Mixing Pop Rocks and Coke will make your stomach explode! We’ve all heard these incredible stories of impending doom, and hey, one day some of these may actually come true. So, a few [...]
