PJA and Toolbox.com have just published the results of our sixth regular survey since 2007 (wow, where does the time go?) among 3,000 IT, HR and Finance professionals from around the world. Our focus this time: social media policy and how it affects social media use and decision-making in the workplace. The topline: despite a [...]
Now that we are ‘officially’ in a recession, the realization of which typically means that we are in the middle of or on our way out of one, we’re seeing a curious trend here at the agency. Companies that we’ve never talked to, companies we haven’t heard from in years, and companies we’ve never heard [...]
If you saw Jim Stengel, CMO of P&G, interviewed in the most recent Fortune, you probably paused as I did when I saw him get emotional about commodities. Here’s some of what he said: “I hate it when someone says they’re in a commodity category. We don’t accept that there are any commodity categories. We [...]
The case study of marketing the Bahamas, a 600-mile-long string of 700 islands, offers several valuable lessons in marketing a network of businesses under one brand. This case study is also a chapter in Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage, by Pat Fallon and Fred Senn of star marketers Fallon [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
