This innovation highlight comes to you from SxSW in Austin, Texas. If you don’t know about it, SxSW is a gathering of entrepreneurs, coders, designers, bloggers, pundits and just about every and anybody else who takes an active interest in what might happen next in the digital world. It’s a living lab of cutting edge [...]
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
The New York Times recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want. When Apple introduced the iPad [...]
If you’re convinced that it’s just the twenty-something crowd that’s driving the use of social media, think again. When it comes to social media adoption, especially for business purposes, another real driver is you, the marketing professional. So just how involved are you in social media? In our recent survey of 350 marketing professionals conducted [...]
Our most recent research study with 3,000 global IT, HR and Finance executives, conducted with our friends at Toolbox.com, shows that smartphones have continued to tip (to the tune of 55% of users we surveyed) among working professionals, a rate nearly three times faster than the overall population. Still more than a year away from [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
