Digital Category Archive

Buyer behavior – moving target for IT marketers

Sunil Dhaliwal, a general partner at Battery Ventures in Boston, on software buying, via NYT.
“The guy buying software and hardware for your average company probably looks a whole lot more like a guy raised on an iPod and an iPhone than a guy in his 60s raised on Unix terminals and big old I.B.M. mainframes,” [...]

How to implement software in the real world

For the past few months, I’ve been carrying around a Word file that contains an unusually clear-eyed assessment of how software implementation really goes. It was dropped in as an otherwise anonymous comment about an Information Week blog post on the difficulties of implementing SAP. Perhaps it was by Tom Wailgum, a favorite around the [...]

Recession Survival Strategy: Go Online

Since every other blogger in the known universe has already registered their opinion about MotrinGate (my opinion: the piece wasn’t so bad, just showed a lack of audience planning; the bus shelter posters, on the other hand, are terrific) I am moving on to 2009.
I know, no one really wants to, but we’ve got to [...]