The New York Times recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want. When Apple introduced the iPad [...]
If you’re convinced that it’s just the twenty-something crowd that’s driving the use of social media, think again. When it comes to social media adoption, especially for business purposes, another real driver is you, the marketing professional. So just how involved are you in social media? In our recent survey of 350 marketing professionals conducted [...]
Our most recent research study with 3,000 global IT, HR and Finance executives, conducted with our friends at Toolbox.com, shows that smartphones have continued to tip (to the tune of 55% of users we surveyed) among working professionals, a rate nearly three times faster than the overall population. Still more than a year away from [...]
Yesterday we kicked off the first day of Future Shake flavor testing for our FutureM event. The milkshake flavors, which we crowdsourced via social networks last week along with our event partner, b.good, were Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel. We parked Harvey, the b.good shake truck, in Kendall Square, Cambridge and then later at State Street, Boston [...]
I love new tech toys and – I’ll admit – it’s usually pretty hard to not buy something new and exciting when it first comes out. Especially if I can justify the purchase by saying it will help me at work. So, when the iPad was released in early April, you wouldn’t be wrong to [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
