My most recent inquiry shows that 30-second spots at the 2008 Super Bowl will run you about $2.7 million, up 4 percent from $2.6 million last year. Coincidentally, $2.7 million represents the entire marketing budget for some of our B2B clients. Granted, if you don’t sell cars, beer, automobiles, movies, lingerie or mixed nuts, it’s [...]
January 25th, 2008 | Advertising, Events, Interactive, Marketing, Social Media | 1 Comment »
Bloggers need to get out more. That’s my theory, anyway. This whole movement of “social media” has truly taken hold, but as I look around (at the airport, in public settings, and even at myself) I see an overdependence on the keyboard. The completely mobile nature of our electronic devices, coupled with technology and software [...]
January 17th, 2007 | Events, Social Media | 2 Comments »
