Events Category Archive

And the winning Future Shake flavor is…

Bacon-Banana-Chocolate. That’s right, this smoky, sweet concoction defeated both Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel. After handing out crowdsourced shake samples and soliciting votes from people around the Boston and Cambridge area for the past three days, we were excited to put on our main FutureM event today at the Venture Cafe in Kendall Square. As some of [...]

October 7th, 2010 | Events, Marketing, Social Media | No Comments »

Flavorsourced Future Shakes Day 1: Avocado Beats Out Pumpkin

Yesterday we kicked off the first day of Future Shake flavor testing for our FutureM event. The milkshake flavors, which we crowdsourced via social networks last week along with our event partner, b.good, were Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel. We parked Harvey, the b.good shake truck, in Kendall Square, Cambridge and then later at State Street, Boston [...]

October 5th, 2010 | Digital, Events, Marketing, Social Media, Technology | 1 Comment »

So you can’t afford the Super Bowl

My most recent inquiry shows that 30-second spots at the 2008 Super Bowl will run you about $2.7 million, up 4 percent from $2.6 million last year. Coincidentally, $2.7 million represents the entire marketing budget for some of our B2B clients. Granted, if you don’t sell cars, beer, automobiles, movies, lingerie or mixed nuts, it’s [...]

January 25th, 2008 | Advertising, Events, Interactive, Marketing, Social Media | 1 Comment »

Putting the Social in Social Media

Bloggers need to get out more. That’s my theory, anyway. This whole movement of “social media” has truly taken hold, but as I look around (at the airport, in public settings, and even at myself) I see an overdependence on the keyboard. The completely mobile nature of our electronic devices, coupled with technology and software [...]

January 17th, 2007 | Events, Social Media | 2 Comments »