Bacon-Banana-Chocolate.

That’s right, this smoky, sweet concoction defeated both Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel.

After handing out crowdsourced shake samples and soliciting votes from people around the Boston and Cambridge area for the past three days, we were excited to put on our main FutureM event today at the Venture Cafe in Kendall Square.

As some of you already know, our weekly live Internet radio show, PJA Radio, has been on the air for a little over a year now, but today’s event was special in that it was our first broadcast in front of a live audience. PJA Radio host Mike O’Toole was joined by Jon Olinto, Co-Owner, b.good and Doug Williams, Analyst, Forrester to talk about the We Economy, the new community-consumer-brand dynamic, characterized by concepts such as transparency, delivering the “now,” letting people play, and sharing power. Throughout the week leading up to the radio show, we demonstrated aspects of the We Economy by allowing consumers to have a say in choosing a new milkshake flavor at b.good.

The Venture Cafe was a great place for our live radio event, and we had a nice turnout with audience members clapping, laughing and tweeting along with the show.

Listen to the full episode here: What the Heck is the We Economy, and Why Do You Need a Future Shake to Wash It Down?

Learn all about the community-consumer-brand dynamic: We Economy wiki.

Shake tasters were encouraged to vote for their favorite shakes by snapping a picture of a QR code featured on the shake cups, or by using their smartphone browsers to bring them to the voting page. The general consensus was that the pumpkin shake was a great fall flavor, but the avocado shake was surprisingly tasty. Here are the final percentages:

Avocado-Lime-Jalapeno: 64%

Pumpkin-Cinnamon-Caramel: 36%

The avocado milkshake will go up against bacon-chocolate-banana today. Follow @agencypja for locations, and stop by if you can. Here’s a sneak peek of where we’ll be for the rest of the week:

Tuesday, October 5
3:30-4:30 pm
Near Wang Auditorium/ MIT Tang Center, 2 Amherst Street, Cambridge, MA

Wednesday, October 6
5-00-6:30 pm
Near Parris Lounge, 250 Faneuil Hall Marketplace, Boston

Thursday, October 7
1:30-2:30 pm
Near 1 Broadway, Cambridge

Tune into PJA Radio this Thursday, October 7 at 3:00 EST for “What the Heck is the We Economy? And Why Do You Need a Future Shake to Wash it Down?”

Coincidentally, $2.7 million represents the entire marketing budget for some of our B2B clients. Granted, if you don’t sell cars, beer, automobiles, movies, lingerie or mixed nuts, it’s probably not the best place to blow that budget.

Of course, the possibility of doing a Super Bowl ad is invariably tossed around in B2B marketing meetings as the ultimate dream: nearly 100,000,000 sets of eyeballs on your ad, especially if it airs in the first half, and all that follow-on Web activity as people make a mental note to / actually visit your site.

But let’s say that price tag is a bit steep. What can all we non-participants learn from the best features of the best Super Bowl ads, versus blowing off a lot of steam the morning after on which ones were the most effective? Here are a few ideas:

1. Take a risk. Imagine your next piece of marketing will in fact be produced as a Super Bowl ad. What would you do differently? What risks would you take? How would the marketing reflect the best creative thinking and personality of your company, versus reflecting all the political anxieties and fears that drive your current marketing?

2. Entertain. This is the marketing equivalent of ‘You’ve only got three months to live, so put your affairs in order.’ When was the last time you sought to really capture the imagination of your audience? If you could only do it once, how would you shake your customers by the collar and get them passionately interested in what you’re doing? How could you use your company’s content to, God forbid, entertain people? If someone wrote your marketing department a $2.7 million check, would you slap up a big logo and add six paragraphs of technical language?

3. Pay tribute to their audience. Content delivered in an entertaining and memorable way is king right now, as it should be. How would you use your content in a Super Bowl spot to honor your customers in a way that allows you to continue the conversation? How would you pay off that attention over time?

Most of us can’t afford tickets to the Super Bowl, much less an ad on it, but we can create a comparable experience in our markets. It’s not all about risking money, but about taking a chance to do something daring, inspiring, and entertaining. We can all afford that.

By the way, I hear Justin Timberlake is booked.