Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment.
It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how to [...]
We hope you’re enjoying your Summer, but want to make sure you’re up to date on what’s been going on here at PJA over the last several months, so we thought we’d share those happenings in this Summer Newsletter. In this latest issue of “What’s New” you’ll learn about some of PJA’s [...]
If you consider the healthcare industry a social media laggard, you might have been surprised had you attended The Business Development Institute’s recent Social Communications & Healthcare conference in New York. There was so much content packed into 4 1/2 hours that the whole experience felt like an evening of speed dating, or even more [...]
Summer is the season for sequels, so why should the Complex Brand be any different.
Digital marketing is to hockey as traditional campaigns are to figure skating, or so goes the analogy that I laid out (with a nod to Evan Grossman) in this MarketingProfs post.
I asked for people to extend the analogy, and a couple [...]
There’s a good chance that you’ve seen this video on YouTube, or another social media site. If not, it’s quite beautiful. A group of filmmakers recorded musicians all over the world singing “Stand by Me,” by Ben E. King.
At first, you may think this is off-topic for a blog called The Complex Brand that addresses [...]
