2011 Super Bowl ads and the missing (mobile) link
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
Interactive Category Archive
Using the iPad to Reshape Content
The New York Times recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want. When Apple introduced the iPad [...]
Marketers and Social Media: A Crisis of Confidence?
If you’re convinced that it’s just the twenty-something crowd that’s driving the use of social media, think again. When it comes to social media adoption, especially for business purposes, another real driver is you, the marketing professional. So just how involved are you in social media? In our recent survey of 350 marketing professionals conducted [...]
Have corporate social media policies caught up with social media use? (Not so much.)
PJA and Toolbox.com have just published the results of our sixth regular survey since 2007 (wow, where does the time go?) among 3,000 IT, HR and Finance professionals from around the world. Our focus this time: social media policy and how it affects social media use and decision-making in the workplace. The topline: despite a [...]
On going viral. Or at least bacterial.
A few days ago I launched my first iPhone/iPad app, First World Problems. My journey to app stardom began a few months ago, when an old friend whose high-end Polaroid photography I proudly display in my home reached out to me on Facebook and said she was having a blast publishing travel apps for an [...]
