I was in New York recently listening to some focus groups on enterprise security. The people on the other side of the glass oversaw the safety of tens or hundreds of thousands of employees. They were smart and articulate (and God bless them, they also liked our creative). When we came to the channel survey [...]
This intriguing question comes via a media colleague, who found it in a Columbia Business School ad. Clearly, we will be building mass brands and niche brands in the future, but what sort, with what tools and with what kind of partners? I thought Kevin Maney’s perspective on this question was pretty interesting in his [...]
I had some interesting conversations today about marketing and the future evolution of brands, a few hours’ worth with one of my favorite clients, the rest with my favorite colleague and someone I was meeting for the first time. It has always been interesting to me how spending time with truly creative thinkers ups my [...]
In recessionary times (see under GE, Earnings Statement, 4.11.08), companies nearly always become more conservative about the value of marketing. That’s no surprise, though I’m still taken aback, working through my third economic downturn in this industry, at how quickly the winds shift. Just yesterday I heard about a client whose $10 million marketing budget [...]
As much as I admire and like a lot of industry analysts we talk to (we’re actually a Gartner customer: makes me feel wistful that some of these people get to think about one industry niche 24 x 7 x 365), there’s always a Cassandra-like note in their reports, not unlike a Tom Peters book. [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
