If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]
I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]
A few months back I noted that thanks to an inspiring conversation with a planner who was laid off for about six weeks and then snatched up by Saatchi New York, I have begun to call research by its appropriate name, at least for the advertising and marketing world: insight work. I’m not attempting to [...]
I’m happy to announce that PJA has partnered with the Corporate Executive Board and its Marketing Leadership Council on a new research study called “Marketers’ Use of Social Media.” The topic is less about how you might be using social media to market or promote your company, and more about how you’re using social media [...]
AdAge recently asked seven agency leaders to collaborate on a white paper titled, What Small and Midsize Companies Need to Know About Marketing. As a regular AdAge blogger, I joined six of my peers to answer the following five questions: 1. How should we measure marketing ROI? 2. How should we leverage social media? 3. [...]
