Gartner Group has released its annual prognostications about who will be spending what on information technology next year. Here’s what I found interesting:
* Sustained IT spending growth won’t be back until 2012 or 2013. By that time we’ll have decided what to call the decade that ends in 41 days. One bright note is that [...]
If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, [...]
Our campaign for Infor launched this past Monday and features the work of the illustrator Steve Brodner . How often do you see illustration in advertising? How often do you see it at all? Twenty some years ago, you didn’t need to be in the business to be vaguely aware of RO Blechman, John Collier, [...]
Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment.
It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how to [...]
Late this summer, we asked the PJA Global Online IT Panel a simple question: “What’s your biggest IT challenge right now?”
As you might imagine, every member replied, because what is an IT professional’s life if not a shuttling from one challenge to another?
The responses suggested their own taxonomy, but what surprised me was the way [...]
