According to GSMA projections, by 2020 there will be in excess of 24 billion networked devices in the world. Pacemakers, microwave ovens, cars – even umbrellas – will all be connected, intelligent, and able to respond to changes in our context or preferences. It’s easy to think of these devices as risky long-term product development plays. [...]
In PJA’s continuing pulse-taking of global IT, HR and Finance professionals, our new research collaboration with Toolbox.com reveals some pretty cool sound bites for your next marketing conference drinks hour. The survey of 2,100 global professionals is called “The Role of Social Games and Communities in Professional Identity,” and reveals that * Although only 16% [...]
When you think of innovation, chances are a lot of things may come to your mind – but I’d be willing to bet that one of those things isn’t soda. After all, soda is basically “sugar water” that hasn’t experienced much change in the past 125 years or so. And no, I’m not counting New [...]
A recent study from Manhattan Research found that almost 72% of physicians now own a smartphone, so it’s no surprise that more apps are being geared toward them. There are an estimated 3,900 apps for healthcare professionals on Apple iOS, BlackBerry and Android devices, according to MobiHealthNews. These new apps are now allowing more physicians [...]
Yes, this sentiment from a yoga blog I saw recently on Facebook may be going a bit far, but PJA’s partnership with Chugai, Japan’s oldest BtoB agency and the first government-registered Japanese BtoB agency in China, makes us doubly cognizant of the suffering going on in northeast Japan. Suffering that we hope does not spread [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
