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	<title>PJA: Bow &#38; Arrow &#187; Marketing</title>
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	<description>Live from the Corner of Bow &#38; Arrow</description>
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		<title>Fighting the urge to not turn customers away</title>
		<link>http://blog.agencypja.com/2010/08/05/marketing/fighting-the-urge-to-not-turn-customers-away/</link>
		<comments>http://blog.agencypja.com/2010/08/05/marketing/fighting-the-urge-to-not-turn-customers-away/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:25:49 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1238</guid>
		<description><![CDATA[If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Geolocation apps &#8211; more than just for stalkers</title>
		<link>http://blog.agencypja.com/2010/07/29/marketing/geolocation-apps-more-than-just-for-stalkers/</link>
		<comments>http://blog.agencypja.com/2010/07/29/marketing/geolocation-apps-more-than-just-for-stalkers/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:30:08 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pja Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1232</guid>
		<description><![CDATA[I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t just plan. Act on fresh insight.</title>
		<link>http://blog.agencypja.com/2010/07/19/marketing/dont-just-plan-act-on-fresh-insight/</link>
		<comments>http://blog.agencypja.com/2010/07/19/marketing/dont-just-plan-act-on-fresh-insight/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 14:42:51 +0000</pubDate>
		<dc:creator>Hugh Kennedy</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1210</guid>
		<description><![CDATA[A few months back I noted that thanks to an inspiring conversation with a planner who was laid off for about six weeks and then snatched up by Saatchi New York, I have begun to call research by its appropriate name, at least for the advertising and marketing world: insight work. I’m not attempting to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How are you using social media to promote yourself?</title>
		<link>http://blog.agencypja.com/2010/07/14/marketing/how-are-you-using-social-media-to-promote-yourself/</link>
		<comments>http://blog.agencypja.com/2010/07/14/marketing/how-are-you-using-social-media-to-promote-yourself/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 20:52:50 +0000</pubDate>
		<dc:creator>Hugh Kennedy</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1192</guid>
		<description><![CDATA[I&#8217;m happy to announce that PJA has partnered with the Corporate Executive Board and its Marketing Leadership Council on a new research study called &#8220;Marketers&#8217; Use of Social Media.&#8221; The topic is less about how you might be using social media to market or promote your company, and more about how you&#8217;re using social media [...]]]></description>
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		<title>Five Critical Marketing Questions and Seven Points of View</title>
		<link>http://blog.agencypja.com/2010/07/14/marketing/five-critical-marketing-questions-and-seven-points-of-view/</link>
		<comments>http://blog.agencypja.com/2010/07/14/marketing/five-critical-marketing-questions-and-seven-points-of-view/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 15:23:01 +0000</pubDate>
		<dc:creator>Phil Johnson</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1168</guid>
		<description><![CDATA[AdAge recently asked seven agency leaders to collaborate on a white paper titled, What Small and Midsize Companies Need to Know About Marketing. As a regular AdAge blogger, I joined six of my peers to answer the following five questions: 1. How should we measure marketing ROI? 2. How should we leverage social media? 3. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is the internet &#8220;over&#8221; or has it just begun?</title>
		<link>http://blog.agencypja.com/2010/07/08/marketing/is-the-internet-over-or-has-it-just-begun/</link>
		<comments>http://blog.agencypja.com/2010/07/08/marketing/is-the-internet-over-or-has-it-just-begun/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 19:28:12 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1128</guid>
		<description><![CDATA[Recently, the musician Prince, announced something pretty shocking. He announced that, “The internet is over.” I know, right? I didn’t know either. Prince went on to claim that &#8220;computers and digital gadgets are no good either and they just fill your head with numbers and that can’t be good for you.&#8221; As much as I’d [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Art of the Online Complaint</title>
		<link>http://blog.agencypja.com/2010/07/01/marketing/the-art-of-the-online-complaint/</link>
		<comments>http://blog.agencypja.com/2010/07/01/marketing/the-art-of-the-online-complaint/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 19:32:05 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1109</guid>
		<description><![CDATA[If I were to imagine a group of people that work in customer service within the travel industry were to get together and talk about the “glory days”, my guess would be that they were referring to a time before social media factored into their jobs. Not too long ago, travelers that wanted to complain [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Finally Connects America to the World Cup</title>
		<link>http://blog.agencypja.com/2010/06/24/marketing/social-media-finally-connects-america-to-the-world-cup/</link>
		<comments>http://blog.agencypja.com/2010/06/24/marketing/social-media-finally-connects-america-to-the-world-cup/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 19:28:20 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1097</guid>
		<description><![CDATA[I’m Kevin Smith. I’m an American and I will always call it soccer. Maybe it’s just the flopping that’s involved, but I can’t call soccer, football…I just don’t respect the game in the same way. In fact, for years the World Cup – and soccer in general – has slipped past me. Even when the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media Influence And The Value of Extreme Consumers</title>
		<link>http://blog.agencypja.com/2010/06/17/marketing/social-media-influence-and-the-value-of-extreme-consumers/</link>
		<comments>http://blog.agencypja.com/2010/06/17/marketing/social-media-influence-and-the-value-of-extreme-consumers/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:24:41 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1078</guid>
		<description><![CDATA[Recently, PricewaterhouseCoopers released their latest update to their Global Entertainment &#38; Media Outlook for 2010-2014. As you can imagine, much of the report focused on the impact of new media and the observation that “consumers are embracing new media experiences with staggering speed.” More specifically, they claimed that the trend propelling the entertainment and media industry [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want to build your reputation? Start with social media</title>
		<link>http://blog.agencypja.com/2010/04/29/marketing/want-to-build-your-reputation-start-with-social-media/</link>
		<comments>http://blog.agencypja.com/2010/04/29/marketing/want-to-build-your-reputation-start-with-social-media/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:51:57 +0000</pubDate>
		<dc:creator>Hugh Kennedy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=971</guid>
		<description><![CDATA[The latest wave of Toolbox.com/PJA research reveals that social media has become critical to career advancement across IT, Finance and HR professions. This survey of more than 4,600 global professionals reveals that smart professionals — both job-seekers and those looking to advance in their jobs — find social media and online collaboration tools invaluable. A [...]]]></description>
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