Earlier this week I saw some new ads for the Smithsonian Museum in Washington DC. The campaign was called “Historically Hardcore” and the ads compare Ozzy Osborne with Andrew Jackson, Bret Michaels with Genghis Khan, and rapper, 50 Cent with Teddy Roosevelt with lines like: 50 Cent got shot and still whines about it on [...]
Part of what makes good marketing is the ability to be topical. This is especially true in social media marketing where the topics shift from one trend to another within minutes and, as a marketer, it’s easy to either come across as spam or have your message buried entirely. Combine this need for ultra-topical content [...]
Homeless man becomes international celebrity overnight. Ad gets remade into a million-view mockery. Logo redesign reversed after online uproar. Facebook page enables revolution. If social media is teaching us anything, it’s that we now live in a world where we just can’t predict or control what’s going to happen once the online masses get involved. [...]
On yesterday’s episode of PJA Radio, Mike O’Toole and Matt Magee discussed the leaked copy of AOL’s new content strategy, which appears to stress the importance of SEO and page views over editorial quality. While many people argue that AOL is heading down the path of content farms such as Demand Media, others suggest that [...]
Facebook recently announced its long-awaited ad platform, Sponsored Stories, which turns your likes, checkins, and Page posts into advertisements featured on the right-side column of your friends’ Facebook homepages. The idea behind it is to leverage users’ trust in their friends’ brand preferences; ideally seeing friends’ loyalty to particular brands will drive increased trust and [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
