When you think of innovation, chances are a lot of things may come to your mind – but I’d be willing to bet that one of those things isn’t soda. After all, soda is basically “sugar water” that hasn’t experienced much change in the past 125 years or so. And no, I’m not counting New [...]
A recent study from Manhattan Research found that almost 72% of physicians now own a smartphone, so it’s no surprise that more apps are being geared toward them. There are an estimated 3,900 apps for healthcare professionals on Apple iOS, BlackBerry and Android devices, according to MobiHealthNews. These new apps are now allowing more physicians [...]
Yes, this sentiment from a yoga blog I saw recently on Facebook may be going a bit far, but PJA’s partnership with Chugai, Japan’s oldest BtoB agency and the first government-registered Japanese BtoB agency in China, makes us doubly cognizant of the suffering going on in northeast Japan. Suffering that we hope does not spread [...]
Earlier this week I saw some new ads for the Smithsonian Museum in Washington DC. The campaign was called “Historically Hardcore” and the ads compare Ozzy Osborne with Andrew Jackson, Bret Michaels with Genghis Khan, and rapper, 50 Cent with Teddy Roosevelt with lines like: 50 Cent got shot and still whines about it on [...]
Part of what makes good marketing is the ability to be topical. This is especially true in social media marketing where the topics shift from one trend to another within minutes and, as a marketer, it’s easy to either come across as spam or have your message buried entirely. Combine this need for ultra-topical content [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
