This past week MITX, the Massachusetts Innovation Technology Exchange, held one of its well-attended and well-executed breakfast seminars (note to event planner: two black plastic catering trays of carb-bomb ‘pastries’ does not constitute breakfast: in many lands, people are known to eat fresh fruit). Panelists included the full range of online stakeholders: a media planner, [...]
Since we don’t like to rely exclusively on the insights of third-party research while examining trends, we often conduct research on our own. Yesterday we released the third wave of our research study on social media and the Information Technology executive, which we conducted with our friends at ITtoolbox. You can download the research here. [...]
Yesterday was bounded by numbers: not just the usual budgets and estimates and the quick check into one’s 401(k) performance thus far this year (best not to look), but two interesting ones. The first, 150, is the number of books a client’s son is reading between now and September to prepare for his PhD orals. [...]
I was reading an interview this week with the incoming president of RISD, a 41-year-old named John Maeda who has never run an institution of higher learning. When he was asked why he decided to leave MIT Media Lab, he said: “I’d been at MIT for quite a while, but I was a bit tired [...]
If you’ve wondered why that old pyramid hierarchy slide continues to appear long after it’s been supplanted in many companies’ operations, CNET Business has just released some great research on word of mouth marketing and how everyone plays some influential role in spreading a word. As conversations with a number of CXOs over the last [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
