This is probably a prescient question for the last post of 2007, since the online world will dominate marketing next year in ways it just hasn’t before. In what ways? PJA is asking some of our top clients and prospects precisely that question (well, 20 questions is more like it) at a series of informal [...]
No getting around the fact that the Chief Marketing Officer has been on the endangered species list almost since its creation. Recent data from Spencer Stuart points out that the average CMO now lasts only 26 months in their position before deciding to spend more time with family. That’s compared to 44 months for the [...]
Like a lot of bloggers, I’m a polygamist. I write for one at PJA, and one for The Life Science Executive Exchange, about marketing to life scientists. I’ll confess that I used to worry that our estimates to set up a soup-to-nuts blog for a corporate client, complete with concept, design, editorial plan and upkeep, [...]
All kinds of articles this year have stood up to be counted on the topic of measurement. Executives, especially CFOs, want marketing to be more and more accountable. A good recent piece on CMOs in strategy + business ranks accountability second only to putting the consumer at the heart of marketing. At PJA, our clients [...]
Over the past month, we’ve helped a client to find their best fit in a social media tracking and analysis vendor. Top contenders included Biz360, Nielsen BuzzMetrics, TNS Media Intelligence / Cymfony, and Factiva. With this group, we felt pretty comfortable we’d covered all the bases. As an agency employee, it’s always interesting to play [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: May 10, 2012
The Electric Car and Your Digital Future
In 2015, analysts estimate worldwide sales of 3 million hybrid and electric cars and light trucks – and almost 100 million electric scooters and bikes. EVs represent more than just a different way to turn the wheels on the family car – they are a wholesale re-thinking of consumer mobility, introducing cars that have as much in common with your smartphone and your laptop as they do with the car in your garage right now. Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
Vijay Iyer, Director of Public Affairs and Corporate Communications, OnStar @v_i_j_a_y
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
