A few days ago I launched my first iPhone/iPad app, First World Problems. My journey to app stardom began a few months ago, when an old friend whose high-end Polaroid photography I proudly display in my home reached out to me on Facebook and said she was having a blast publishing travel apps for an [...]
If you consider the healthcare industry a social media laggard, you might have been surprised had you attended The Business Development Institute’s recent Social Communications & Healthcare conference in New York. There was so much content packed into 4 1/2 hours that the whole experience felt like an evening of speed dating, or even more [...]
What does it mean to become a critical part of your industry’s conversation? How can you use unique content to motivate hard-to-reach customers and communities? Ultimately, how can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference? This is the first in a three-part eBook series I’m [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
