Media Category Archive

The Social Media Side of Healthcare

If you consider the healthcare industry a social media laggard, you might have been surprised had you attended The Business Development Institute’s recent Social Communications & Healthcare conference in New York. There was so much content packed into 4 1/2 hours that the whole experience felt like an evening of speed dating, or even more [...]

Getting Your Brand the Value It Deserves in the New Media Universe

What does it mean to become a critical part of your industry’s conversation? How can you use unique content to motivate hard-to-reach customers and communities? Ultimately, how can you create breakthrough ideas that get your brand the value it deserves and make a measurable difference? This is the first in a three-part eBook series I’m [...]