LinkedIn –Facebook’s more professional cousin – recently surpassed MySpace to become the No. 2 social-networking service in the U.S. I’m not entirely sure what surprised me about this news more – the fact that LinkedIn became #2 or that MySpace had held the position for that long.
When you think of innovation, chances are a lot of things may come to your mind – but I’d be willing to bet that one of those things isn’t soda. After all, soda is basically “sugar water” that hasn’t experienced much change in the past 125 years or so. And no, I’m not counting New [...]
There have been a lot of rebellions online lately. Not just the ones in the middle east that have been fueled by Facebook and Twitter activity, these rebellions are right here in the US. This past Monday, The New York Times introduced a paywall for content. Times readers can now view up to 20 items [...]
Earlier this week I saw some new ads for the Smithsonian Museum in Washington DC. The campaign was called “Historically Hardcore” and the ads compare Ozzy Osborne with Andrew Jackson, Bret Michaels with Genghis Khan, and rapper, 50 Cent with Teddy Roosevelt with lines like: 50 Cent got shot and still whines about it on [...]
It’s the start of a new year. A time where people look forward to new beginnings and fresh starts, new goals and good intentions and – thankfully – it is also the time where people feel compelled to try and predict the future…and then usually hope that no one later remembers what they said and just [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
