Late this summer, we asked the PJA Global Online IT Panel a simple question: “What’s your biggest IT challenge right now?” As you might imagine, every member replied, because what is an IT professional’s life if not a shuttling from one challenge to another? The responses suggested their own taxonomy, but what surprised me was [...]
In my earlier days at PJA, I used to call research ‘planning’ or simply ‘research.’ These days, thanks to an inspiring conversation with a planner who was laid off for about six weeks and then snatched up by Saatchi New York, I have begun to call research by its appropriate name, at least for the [...]
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, [...]
Over the past six weeks we’ve been preparing for a pitch that gets at what’s been going on in a specific segment of the B2B market but affects nearly all businesses. That is, now that companies have put technology at the heart of their businesses, grafted it into their very DNA, they are able to [...]
Anyone who feels their customers are locked up in loyalty and just dandy with their products may want to check out Adaptive Path’s recent presentation at Google headquarters. The presentation was a bit of a pitch on their new book, Subject to Change, but it’s a lot more than that. If only to see what [...]
