If you’re convinced that it’s just the twenty-something crowd that’s driving the use of social media, think again. When it comes to social media adoption, especially for business purposes, another real driver is you, the marketing professional. So just how involved are you in social media? In our recent survey of 350 marketing professionals conducted [...]
Our most recent research study with 3,000 global IT, HR and Finance executives, conducted with our friends at Toolbox.com, shows that smartphones have continued to tip (to the tune of 55% of users we surveyed) among working professionals, a rate nearly three times faster than the overall population. Still more than a year away from [...]
Late this summer, we asked the PJA Global Online IT Panel a simple question: “What’s your biggest IT challenge right now?” As you might imagine, every member replied, because what is an IT professional’s life if not a shuttling from one challenge to another? The responses suggested their own taxonomy, but what surprised me was [...]
In my earlier days at PJA, I used to call research ‘planning’ or simply ‘research.’ These days, thanks to an inspiring conversation with a planner who was laid off for about six weeks and then snatched up by Saatchi New York, I have begun to call research by its appropriate name, at least for the [...]
Mike O’Toole, President of PJA posted a new blog entry on MarketingProfs DailyFix regarding positioning/messaging, read it here http://tinyurl.com/8ns9rp . If you find Mike’s post interesting, it’ll be worth your reading our eBook “Between Blue Sky and Bullet Points: Finding the Positioning Sweet Spot.” It’s a great piece written by Mike and Hugh Kennedy, EVP/Partner, [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
