Over the past six weeks we’ve been preparing for a pitch that gets at what’s been going on in a specific segment of the B2B market but affects nearly all businesses. That is, now that companies have put technology at the heart of their businesses, grafted it into their very DNA, they are able to [...]
Anyone who feels their customers are locked up in loyalty and just dandy with their products may want to check out Adaptive Path’s recent presentation at Google headquarters. The presentation was a bit of a pitch on their new book, Subject to Change, but it’s a lot more than that. If only to see what [...]
We’re having an interesting summer (clearly, we’ve been a bit busy based on the evidence of this blog). One of our projects has been to help a B2B company transform itself into a consumer brand. A fool’s errand, you say? A marketing whitewash? In this case, perhaps not. Check out a terrific article from Biotech [...]
Greetings from Shinjuku, and the Park Hyatt Tokyo. Yes, it’s the Lost in Translation hotel, with the view of Mount Fuji from the gym on the 47th floor. Mike and I arrived last night, after nearly 24 hours of travel: 1 hour to airport, 2 hours waiting for flight, 6 hours to San Francisco, 2 [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
