Two weeks in Europe, two days back at the agency. If anything can convince you that you’ve got chronic ADD, it’s comparing your schedule in Sorrento on a Saturday (or swanning through Positano on a Wednesday) with your first ten hours back behind the desk. With Twitter, Yammer, email, Facebook, LinkedIn, Plaxo, snail mail, IMs, [...]
We all must think like global marketers today, and that often means a lot more than just knowing the publications in a given geography.
I was fascinated by the story in today’s FT about Schindler, the Swiss elevator company, a strong BtoB player that has been felled in Japan for simply failing to apologize for an [...]
Since every other blogger in the known universe has already registered their opinion about MotrinGate (my opinion: the piece wasn’t so bad, just showed a lack of audience planning; the bus shelter posters, on the other hand, are terrific) I am moving on to 2009.
I know, no one really wants to, but we’ve got to [...]
All snarking aside, white papers have for years acted as the coin of the realm in BtoB. They’re informative, they’re current, and best of all, they’re content. But are they dullsville in 2008? Have they outlived their usefulness? And with all the vlogs and marketing games and widgets flying out of our screens at us [...]
In partnership with ITToolbox, We just released the second wave of our social media survey. I won’t bury the lead: the most interesting finding was that online networks were rated as the most important influence on the later stages of the technology purchase decision. And the related point that IT decision-makers are beginning to view [...]
