Behavioral banner advertising is all the rage. The Wall Street Journal, New York Times, and bloggers everywhere have cottoned on to it, and clearly the US Federal Trade Commission is interested. If the federal government takes notice, you know we’ve crossed the chasm. I can’t help thinking, though, about a piece I ghost-wrote two years [...]
The Wall St. Journal reports today on a number of new search technologies that promise to customize your search activity based on previous activity. If, for example, you have searched on Burgundy the place more often than Burgundy the wine, Google would return search results more travel-focused than oenophile-focused. Search personalization will soon extend to [...]
One of the fine folks from Avenue A/Razorfish dropped this bon mot in a recent presentation to a client we share, and it got me thinking that a disconnect still exists between many BtoB companies and how much they should be devoting to search. As a client put it to her own eMarketing team, “We [...]
Last year we redesigned the PJA web site. The primary driver was to update the site to reflect our more recent work. Another high priority reason to redesign the site was to improve our search rankings. Our site was contained entirely within Flash and none of its content was visible to the search engines. Back [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
