When you think of innovation, chances are a lot of things may come to your mind – but I’d be willing to bet that one of those things isn’t soda. After all, soda is basically “sugar water” that hasn’t experienced much change in the past 125 years or so. And no, I’m not counting New [...]
I had a real driveway moment yesterday as they say at NPR, where they apparently have lots of hidden video moments these days, when I heard the story of Alice Chen, a Cambridge-based, shamefully young scientist in a joint Harvard-MIT program. Ms. Chen has managed to place a tissue-engineered human liver into a mouse. Into [...]
Did your company recently update its image by changing its name, and now you’re stuck figuring out how to reflect these changes on your social networks? Or maybe you’d like to change your username on your personal accounts? Changing a username isn’t as tricky as you may think, but finding best practices and instructions for [...]
On yesterday’s episode of PJA Radio, Mike O’Toole and Matt Magee discussed the leaked copy of AOL’s new content strategy, which appears to stress the importance of SEO and page views over editorial quality. While many people argue that AOL is heading down the path of content farms such as Demand Media, others suggest that [...]
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
