If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, [...]
If you missed the October 15th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed online communities and user-generated content being an important source of information and collaboration for Internet users, but community owners and members continue to wrestle for control and ownership – in public. Who [...]
If you missed the October 8th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed how The Federal Trade Commission updated its policy for the first time in nearly three decades in an attempt to make the commercial interests of blogs and bloggers more transparent. Since [...]
Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment.
It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how to [...]
If you missed the October 2nd episode of “This Week in Social Media” you can listen to it here. On this week’s broadcast we discussed social media measurement, and despite widespread adoption of social media, measurement still lags. A recent eMarketer poll shows that only 16% of marketers currently monitor their social media programs. It’s [...]
