On yesterday’s episode of This Week in Social Media, host Mike O’Toole was joined by Andrew Moss, founder of BuyWithMe to discuss social coupon sites. Recent studies have shown that coupon use has spiked among a nontraditional population – those who are urban, financially well off, and tech-savvy. In fact, 60% of adults with household [...]
If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]
I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]
On yesterday’s episode of This Week in Social Media, host Mike O’Toole was joined by Andrew Davis, Chief Strategy Officer of Tippingpoint Labs, to discuss the value of content curation and the blurred line between custom content and automated content generated by algorithms. Here’s some advice Mike and Andrew had to offer for marketers during [...]
Helloooo Readers. You would think that being signed to a professional sports team would bring some level of fame and fortune – but for Isaiah Mustafa, who was signed by the NFLs Seattle Seahawks in 2000, his moment in the spotlight didn’t come until he put on a bath towel for Old Spice. Probably not [...]
