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	<title>PJA: Bow &#38; Arrow &#187; Social Media</title>
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	<description>Live from the Corner of Bow &#38; Arrow</description>
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		<title>Recap: This Year in Social Media</title>
		<link>http://blog.agencypja.com/2010/09/03/social-media/recap-this-year-in-social-media/</link>
		<comments>http://blog.agencypja.com/2010/09/03/social-media/recap-this-year-in-social-media/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 20:14:56 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1285</guid>
		<description><![CDATA[It&#8217;s been one year since we first aired This Week in Social Media, and in that time social media has gone from a curiosity to an unstoppable force. We&#8217;ve watched Twitter become a global phenomenon. We&#8217;ve seen Facebook grow from 200 million users to half a billion. Thanks to these networks, we&#8217;ll never hear the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recap: How Social Media Made the Coupon Cool</title>
		<link>http://blog.agencypja.com/2010/08/06/social-media/recap-how-social-media-made-the-coupon-cool/</link>
		<comments>http://blog.agencypja.com/2010/08/06/social-media/recap-how-social-media-made-the-coupon-cool/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 17:10:32 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1243</guid>
		<description><![CDATA[On yesterday&#8217;s episode of This Week in Social Media, host Mike O&#8217;Toole was joined by Andrew Moss, founder of BuyWithMe to discuss social coupon sites. Recent studies have shown that coupon use has spiked among a nontraditional population – those who are urban, financially well off, and tech-savvy. In fact, 60% of adults with household [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Fighting the urge to not turn customers away</title>
		<link>http://blog.agencypja.com/2010/08/05/marketing/fighting-the-urge-to-not-turn-customers-away/</link>
		<comments>http://blog.agencypja.com/2010/08/05/marketing/fighting-the-urge-to-not-turn-customers-away/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:25:49 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1238</guid>
		<description><![CDATA[If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]]]></description>
		<wfw:commentRss>http://blog.agencypja.com/2010/08/05/marketing/fighting-the-urge-to-not-turn-customers-away/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Geolocation apps &#8211; more than just for stalkers</title>
		<link>http://blog.agencypja.com/2010/07/29/marketing/geolocation-apps-more-than-just-for-stalkers/</link>
		<comments>http://blog.agencypja.com/2010/07/29/marketing/geolocation-apps-more-than-just-for-stalkers/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:30:08 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Pja Radio]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Geolocation]]></category>
		<category><![CDATA[location-based]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1232</guid>
		<description><![CDATA[I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recap: Content Curation: Man vs. Machine</title>
		<link>http://blog.agencypja.com/2010/07/23/social-media/recap-content-curation-man-vs-machine/</link>
		<comments>http://blog.agencypja.com/2010/07/23/social-media/recap-content-curation-man-vs-machine/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 14:48:20 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1229</guid>
		<description><![CDATA[On yesterday&#8217;s episode of This Week in Social Media, host Mike O&#8217;Toole was joined by Andrew Davis, Chief Strategy Officer of Tippingpoint Labs, to discuss the value of content curation and the blurred line between custom content and automated content generated by algorithms. Here&#8217;s some advice Mike and Andrew had to offer for marketers during [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Old Spice Freshens Up</title>
		<link>http://blog.agencypja.com/2010/07/22/advertising/old-spice-freshens-up/</link>
		<comments>http://blog.agencypja.com/2010/07/22/advertising/old-spice-freshens-up/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 19:19:42 +0000</pubDate>
		<dc:creator>Kevin Smith</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1213</guid>
		<description><![CDATA[Helloooo Readers. You would think that being signed to a professional sports team would bring some level of fame and fortune – but for Isaiah Mustafa, who was signed by the NFLs Seattle Seahawks in 2000, his moment in the spotlight didn’t come until he put on a bath towel for Old Spice. Probably not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recap: Social Media Affects Brain Similar to Falling in Love &#8211; What This Means for Marketers</title>
		<link>http://blog.agencypja.com/2010/07/16/social-media/recap-social-media-affects-brain-similar-to-falling-in-love-what-this-means-for-marketers/</link>
		<comments>http://blog.agencypja.com/2010/07/16/social-media/recap-social-media-affects-brain-similar-to-falling-in-love-what-this-means-for-marketers/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 17:03:15 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1197</guid>
		<description><![CDATA[On yesterday&#8217;s episode of This Week in Social Media, host Mike O&#8217;Toole was joined by PJA colleague Hugh Kennedy, EVP, Planning, and Fast Company writer Adam Penenberg to discuss Penenberg&#8217;s recent article about the affect social media has on the brain and how marketers can leverage this. Here are some highlights from the show: Social [...]]]></description>
		<wfw:commentRss>http://blog.agencypja.com/2010/07/16/social-media/recap-social-media-affects-brain-similar-to-falling-in-love-what-this-means-for-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Optimizing Your LinkedIn Profile to Improve SEO for Your Company</title>
		<link>http://blog.agencypja.com/2010/07/09/social-media/optimizing-your-linkedin-profile-to-improve-seo-for-your-company/</link>
		<comments>http://blog.agencypja.com/2010/07/09/social-media/optimizing-your-linkedin-profile-to-improve-seo-for-your-company/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 17:04:19 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1140</guid>
		<description><![CDATA[This morning I received an e-mail from the editors over at SlideShare with some good news: the presentation I created with my colleagues Emmanuel Ording, Multimedia Designer and Doug Parrish, Senior Art Director, and uploaded to the PJA SlideShare page just yesterday has been featured on the SlideShare homepage, acquiring over 1,000 views in less [...]]]></description>
		<wfw:commentRss>http://blog.agencypja.com/2010/07/09/social-media/optimizing-your-linkedin-profile-to-improve-seo-for-your-company/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recap: The Geography of Narcissism &#8211; Social Media Behavior &amp; Usage in Various Cultures</title>
		<link>http://blog.agencypja.com/2010/07/09/social-media/recap-the-geography-of-narcissism-social-media-behavior-usage-in-various-cultures/</link>
		<comments>http://blog.agencypja.com/2010/07/09/social-media/recap-the-geography-of-narcissism-social-media-behavior-usage-in-various-cultures/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 14:24:47 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1136</guid>
		<description><![CDATA[On yesterday&#8217;s episode of This Week in Social Media, Mike O&#8217;Toole was joined by Frank Cutitta, CEO, The Center for Global Branding to discuss narcissistic media &#8211; both international and domestic &#8211; and how marketers need to build narcissism into their social media strategies. It was a great discussion that we hope to revisit in [...]]]></description>
		<wfw:commentRss>http://blog.agencypja.com/2010/07/09/social-media/recap-the-geography-of-narcissism-social-media-behavior-usage-in-various-cultures/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Recap: Travel in the Social Media Era</title>
		<link>http://blog.agencypja.com/2010/07/02/social-media/recap-travel-in-the-social-media-era/</link>
		<comments>http://blog.agencypja.com/2010/07/02/social-media/recap-travel-in-the-social-media-era/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 14:22:33 +0000</pubDate>
		<dc:creator>Jessica Weil</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[this week in social media]]></category>

		<guid isPermaLink="false">http://blog.agencypja.com/?p=1120</guid>
		<description><![CDATA[On yesterday&#8217;s episode of This Week in Social Media, Mike O&#8217;Toole was joined by Adam Medros, VP, Product at TripAdvisor to discuss how social media is becoming an essential communication tool for the travel industry and changing the way we travel. Here are some highlights from the show: Social media allows you to experience your [...]]]></description>
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		<slash:comments>0</slash:comments>
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