On yesterday’s episode of PJA Radio, Mike O’Toole and Matt Magee talked about Facebook’s new ad platform, Sponsored Stories, and the implications it has regarding the future of advertising. Here are some highlights from the show: What is Facebook up to? It’s a very specific kind of new ad format that turns your friends’ actions [...]
Facebook recently announced its long-awaited ad platform, Sponsored Stories, which turns your likes, checkins, and Page posts into advertisements featured on the right-side column of your friends’ Facebook homepages. The idea behind it is to leverage users’ trust in their friends’ brand preferences; ideally seeing friends’ loyalty to particular brands will drive increased trust and [...]
What digital media-related news stories should you be paying attention to this week? Here are a few stories that really caught our attention. 1. Internet browsers give control back to the people. Just this week Google and Mozilla announced features that will allow users of popular Internet browsers Chrome and Firefox to opt out of being tracked [...]
In an effort to avoid polluting the Internet with another list of predictions for 2011, Mike O’Toole and Matt Magee got together on yesterday’s episode of PJA Radio to talk about something a little different: their digital media wishes for 2011. 1. I’d like to see Groupon become more personalized and user-aware. Groupon is an [...]
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Matt Magee, Digital Strategy, PJA, to talk about five digital trends that have our attention. There are so many interesting stories in the news right now that we just couldn’t narrow it down to one topic, so instead we decided to spend five [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
