When you think of innovation, chances are a lot of things may come to your mind – but I’d be willing to bet that one of those things isn’t soda. After all, soda is basically “sugar water” that hasn’t experienced much change in the past 125 years or so. And no, I’m not counting New [...]
I had a real driveway moment yesterday as they say at NPR, where they apparently have lots of hidden video moments these days, when I heard the story of Alice Chen, a Cambridge-based, shamefully young scientist in a joint Harvard-MIT program. Ms. Chen has managed to place a tissue-engineered human liver into a mouse. Into [...]
The New York Times recently published an article about how apps and web services are enabling consumers to customize how they read their online content. From apps like Flipboard and Pulse to services like Readability and Instapaper, users are increasingly demanding to consume content whenever, wherever and however they want. When Apple introduced the iPad [...]
What digital media-related news stories should you be paying attention to this week? Here are a few stories that really caught our attention. 1. Internet browsers give control back to the people. Just this week Google and Mozilla announced features that will allow users of popular Internet browsers Chrome and Firefox to opt out of being tracked [...]
In an effort to avoid polluting the Internet with another list of predictions for 2011, Mike O’Toole and Matt Magee got together on yesterday’s episode of PJA Radio to talk about something a little different: their digital media wishes for 2011. 1. I’d like to see Groupon become more personalized and user-aware. Groupon is an [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
