Technology Category Archive

IT spending 2010: clawing our way back to 2008 (by 2012)

Gartner Group has released its annual prognostications about who will be spending what on information technology next year. Here’s what I found interesting:
* Sustained IT spending growth won’t be back until 2012 or 2013. By that time we’ll have decided what to call the decade that ends in 41 days. One bright note is that [...]

How to implement software in the real world

For the past few months, I’ve been carrying around a Word file that contains an unusually clear-eyed assessment of how software implementation really goes. It was dropped in as an otherwise anonymous comment about an Information Week blog post on the difficulties of implementing SAP. Perhaps it was by Tom Wailgum, a favorite around the [...]

IT Challenges: 2009-2010

Late this summer, we asked the PJA Global Online IT Panel a simple question: “What’s your biggest IT challenge right now?”
As you might imagine, every member replied, because what is an IT professional’s life if not a shuttling from one challenge to another?
The responses suggested their own taxonomy, but what surprised me was the way [...]

A growing trend for personalization

Naj Kidwai, CEO of Real Time Content wrote a very good article, The New Age of Personalization, in AdAge on how “personalization” is now primed for a rebirth. Back during the dotcom days this was a hot topic for marketers, but it was never really truly delivered. For this new media revolution, Naj talks to how agencies now have the technology and more innovative [...]

As goes the technology-driven business, so goes its marketing

Over the past six weeks we’ve been preparing for a pitch that gets at what’s been going on in a specific segment of the B2B market but affects nearly all businesses. That is, now that companies have put technology at the heart of their businesses, grafted it into their very DNA, they are able to [...]