It’s the start of a new year. A time where people look forward to new beginnings and fresh starts, new goals and good intentions and – thankfully – it is also the time where people feel compelled to try and predict the future…and then usually hope that no one later remembers what they said and just [...]
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Matt Magee, Digital Strategy, PJA, to talk about five digital trends that have our attention. There are so many interesting stories in the news right now that we just couldn’t narrow it down to one topic, so instead we decided to spend five [...]
Every few weeks we add new articles to the “Tweetworthy” section of our delicious page. We reserve this section for the stories in advertising, marketing, technology, social media and sociology that really catch our attention for one reason or another. This week’s theme is The Philosophy Behind the Technology. Here’s a sneak peak at the [...]
Our most recent research study with 3,000 global IT, HR and Finance executives, conducted with our friends at Toolbox.com, shows that smartphones have continued to tip (to the tune of 55% of users we surveyed) among working professionals, a rate nearly three times faster than the overall population. Still more than a year away from [...]
Yesterday we kicked off the first day of Future Shake flavor testing for our FutureM event. The milkshake flavors, which we crowdsourced via social networks last week along with our event partner, b.good, were Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel. We parked Harvey, the b.good shake truck, in Kendall Square, Cambridge and then later at State Street, Boston [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
