Technology Category Archive
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Matt Magee, Digital Strategy, PJA, to talk about five digital trends that have our attention. There are so many interesting stories in the news right now that we just couldn’t narrow it down to one topic, so instead we decided to spend five [...]
December 10th, 2010 | Advertising, Marketing, Social Media, Technology | No Comments »
Every few weeks we add new articles to the “Tweetworthy” section of our delicious page. We reserve this section for the stories in advertising, marketing, technology, social media and sociology that really catch our attention for one reason or another. This week’s theme is The Philosophy Behind the Technology. Here’s a sneak peak at the [...]
December 8th, 2010 | Social Media, Technology | No Comments »
Our most recent research study with 3,000 global IT, HR and Finance executives, conducted with our friends at Toolbox.com, shows that smartphones have continued to tip (to the tune of 55% of users we surveyed) among working professionals, a rate nearly three times faster than the overall population. Still more than a year away from [...]
October 24th, 2010 | Digital, Marketing, Pja Radio, Planning, Social Media, Technology | No Comments »
Yesterday we kicked off the first day of Future Shake flavor testing for our FutureM event. The milkshake flavors, which we crowdsourced via social networks last week along with our event partner, b.good, were Avocado-Lime-Jalapeno and Pumpkin-Cinnamon-Caramel. We parked Harvey, the b.good shake truck, in Kendall Square, Cambridge and then later at State Street, Boston [...]
October 5th, 2010 | Digital, Events, Marketing, Social Media, Technology | 1 Comment »
A few days ago I launched my first iPhone/iPad app, First World Problems. My journey to app stardom began a few months ago, when an old friend whose high-end Polaroid photography I proudly display in my home reached out to me on Facebook and said she was having a blast publishing travel apps for an [...]
October 3rd, 2010 | Interactive, Marketing, Media, Social Media, Technology | No Comments »