2011 Super Bowl ads and the missing (mobile) link
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
Twitter Category Archive
Marketers and Social Media: A Crisis of Confidence?
If you’re convinced that it’s just the twenty-something crowd that’s driving the use of social media, think again. When it comes to social media adoption, especially for business purposes, another real driver is you, the marketing professional. So just how involved are you in social media? In our recent survey of 350 marketing professionals conducted [...]
Have corporate social media policies caught up with social media use? (Not so much.)
PJA and Toolbox.com have just published the results of our sixth regular survey since 2007 (wow, where does the time go?) among 3,000 IT, HR and Finance professionals from around the world. Our focus this time: social media policy and how it affects social media use and decision-making in the workplace. The topline: despite a [...]
Quiz your Twitter followers. They want to give you feedback.
Research reveals that most twitter users are “giving or seeking information” in their tweets. When people express a brand sentiment on twitter it tends to be positive. There’s a nice summary on Read Write Web called, On Twitter, Information Beats Sentiment. It’s worth looking at 6 Great Twitter Quiz and Polling Apps and considering how [...]
