I had a real driveway moment yesterday as they say at NPR, where they apparently have lots of hidden video moments these days, when I heard the story of Alice Chen, a Cambridge-based, shamefully young scientist in a joint Harvard-MIT program. Ms. Chen has managed to place a tissue-engineered human liver into a mouse. Into [...]
Facebook is most likely within weeks of announcing that they now have half a billion members. The world’s largest – and most popular – social networking site is bigger than ever and it is still growing. This growth continues even in face of the recent round of attacks and threats against Facebook’s privacy policy. A [...]
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. Lessons in Brand and Social Media Storytelling The brands [...]
After an hour and then some of a client team going into elaborate detail on why their brand is still so respected and how mystified they are that market share is dropping away, there’s nothing like getting it with both barrels from an actual user, one with 15 years of experience speaking to you in [...]
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. Why Brands Must Have a 360-Degree Mobile Strategy A [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
