This week’s Economist has a superb series of articles on disruptive innovation and how emerging nations are pushing far beyond our Western preconceptions of cheap, outsourced software engineers cranking out ‘spaghetti code’ for our in-house applications. In fact, many of the world’s most promising innovations are being conceived in India and China, not just manufactured [...]
Twitter officially announced its advertising platform on Tuesday. The service, called Promotional Tweets, allows advertisers to place their selected tweets at the top of search results within Twitter. Advertisers can promote tweets that they have sent to users, or they can select tweets from users about their brand. Whatever tweet is selected will stay at [...]
In recent months PJA Advertising and Marketing has hired a social media analyst and a new head of the digital practice — who came with a deep social media background. And in August, the Cambridge-based agency launched an Internet radio show called “This week in social media,” which currently has an average of 7,000 live [...]
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. What the iPad Means for Social Media A world [...]
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. Social Media Sites Become War Front for Nestle Greenpeace [...]
