Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. Social Media Sites Become War Front for Nestle Greenpeace [...]
As someone who admires research more than gut feel in making a decision, I’ve been having a great time reading Selling to the C-Suite by Nic Read and Stephen Bistritz. There is plenty of the expected wisdom you’d find in such a book. For example: “When the economy goes down, the decisions go up” [to [...]
Last month, Skittles kicked off “Mob the Rainbow,” a social media campaign that encouraged 45,000 Facebook fans to create Valentine’s Cards for a San Francisco traffic enforcement officer. Skittles filmed the delivery of the cards and posted it on Facebook, bringing the effort full circle from digital to physical back to digital. The Skittles campaign [...]
On Monday, March 22, 2010, the New York Times released its first TimesCast daily video report. The program provides viewers with an exclusive peak into the newsroom where they can watch the editors discuss the top stories they will be covering – potentially for the front page. The program will appear on the New York [...]
Each week, the PJA research department surveys current topics in social media. A couple of these stories become the main topic for our weekly Internet radio show, This Week in Social Media. Here is a list of stories that we think are worth knowing about. 1. Digitally, Location Is Where It’s At The check-in could [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
