I had a real driveway moment yesterday as they say at NPR, where they apparently have lots of hidden video moments these days, when I heard the story of Alice Chen, a Cambridge-based, shamefully young scientist in a joint Harvard-MIT program. Ms. Chen has managed to place a tissue-engineered human liver into a mouse. Into [...]
It makes up 80% of Cisco’s business. It makes up 60% of most technology companies’ revenue. It’s not health care insurance costs: it’s the channel. Yet even in 2010, the channel remains the ugly stepchild of direct and inside sales. Even as office overhead and direct sales salaries continue to rise and companies are in [...]
In our very first survey of PJA’s new Global Online IT Panel, we turned up some interesting data about the state of IT decision-makers today. To keep it simple, we asked only 3 questions: which technology brands do you love, which drive you nuts, and what’s your biggest IT challenge today? This post will cover [...]
An interesting article in June’s CIO Asia points up a fact that still goes unacknowledged from time to time: just because a bunch of executives sit in over-sized offices along a cosseted mahogany row called The C Suite doesn’t mean that the communicate well or even see eye-to-eye on most matters. It shouldn’t be so [...]
It’s summer, I’m told, and this year we packed up the dogs as well as my sister and her son (my brother-in-law was in waiting for my niece’s arrival back from doing the Silk Road thing in China), and headed for Inverness, Nova Scotia. The beach there is pretty swell, but you have to be [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
