One of the fine folks from Avenue A/Razorfish dropped this bon mot in a recent presentation to a client we share, and it got me thinking that a disconnect still exists between many BtoB companies and how much they should be devoting to search. As a client put it to her own eMarketing team, “We [...]
Transparency. Everywhere you look, you can see it – well actually, you can see through it. The point is, it is a buzzword that has a lot of traction in any industry that is bounded by trust. It’s especially important to marketers and is the hallmark of various channels of social media. If a company [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
