Comments for PJA: Bow & Arrow http://blog.agencypja.com Live from the Corner of Bow & Arrow Thu, 26 Apr 2012 15:41:54 +0000 hourly 1 http://wordpress.org/?v= Comment on PJA Wins Hatch Awards for Novell Social Media Program by social media campaigns http://blog.agencypja.com/2009/10/09/advertising/pja-wins-hatch-awards-for-novell-social-media-program/comment-page-1/#comment-15671 social media campaigns Thu, 26 Apr 2012 15:41:54 +0000 http://blog.agencypja.com/?p=470#comment-15671 i miss this i miss this

]]> Comment on What’s it take for an ad to go viral (and should you care)? by Andrew Davis http://blog.agencypja.com/2012/04/02/advertising/whats-it-take-for-an-ad-to-go-viral-and-should-you-care/comment-page-1/#comment-15664 Andrew Davis Wed, 04 Apr 2012 21:35:43 +0000 http://blog.agencypja.com/?p=1895#comment-15664 Hugh, Great article! I think you buried the lead. That last paragraph is arresting. If more marketers spent more time worrying about the quality of the audience their content attracts rather than the quantity, we'd be much more successful! Thanks for sharing the story! - drew Hugh,
Great article! I think you buried the lead. That last paragraph is arresting. If more marketers spent more time worrying about the quality of the audience their content attracts rather than the quantity, we’d be much more successful!
Thanks for sharing the story!
- drew

]]> Comment on What’s it take for an ad to go viral (and should you care)? by Hilton B http://blog.agencypja.com/2012/04/02/advertising/whats-it-take-for-an-ad-to-go-viral-and-should-you-care/comment-page-1/#comment-15663 Hilton B Mon, 02 Apr 2012 20:45:17 +0000 http://blog.agencypja.com/?p=1895#comment-15663 Hugh, Fantastic reminder that 10,000 views of a cat playing the piano isn't a true brand or business KPI. Neither for that matter is the arms race to build the largest Facebook Fan Page. Content with purpose that moves the business forward. Thats the only stuff we should be building. Appreciate your sage POV. Hugh,

Fantastic reminder that 10,000 views of a cat playing the piano isn’t a true brand or business KPI. Neither for that matter is the arms race to build the largest Facebook Fan Page.

Content with purpose that moves the business forward. Thats the only stuff we should be building.

Appreciate your sage POV.

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