PJA eBooks
Nearly 90% of marketing professionals use social networking
Learn how to put it to work for you.
Social media is increasingly becoming mainstream, yet harnessing its potential remains a serious challenge. Download The 2010 Social Media Report for Marketers, co-authored by PJA Advertising + Marketing and researchers at The Corporate Executive Board, to gain a better understanding of this dynamic new medium.
Past eBooks
- Between Blue Sky and Bullet Points
(398kb PDF) - Lessons from the Leading Edge
(430kb PDF) - Content Strategies to Drive Effective Marketing
(291kb PDF) - Successful Behaviors of Enabling Brands
(1.61MB PDF) - Get Me In Front of My Top 400 Leads
(1.89MB PDF) - Building an Enabling Brand in the Life Sciences Marketplace
(1.16MB PDF) - Enabling Brands; or, Not Everyone Can be Coke
(165kb PDF)
