This panel of marketing and social media experts will debate the business value and ROI of online communities. This live, interactive discussion will challenge conventional wisdom about social media and ask:

* How important is engaging and building social media communities to your overall brand strategy, marketing and sales initiatives?
* Can nurturing your online community really help you prepare for crises like negative product reviews, recalls or rogue employees?
* Will these new approaches to engaging your customers really make your organization more agile?

Host:
Frank Days, Managing Partner, Tangyslice Partners

Sponsor:
PJA Advertising + Marketing

Panelists:

Paige Arnof-Fenn, Founder, Mavens and Moguls
Robert Collins, Producer, Social Media Breakfast Boston
Rachel Happe, Principal, The Community Roundtable

Register Here: http://tinyurl.com/pzpe4q