There have been a lot of rebellions online lately. Not just the ones in the middle east that have been fueled by Facebook and Twitter activity, these rebellions are right here in the US. This past Monday, The New York Times introduced a paywall for content. Times readers can now view up to 20 items [...]
This innovation highlight comes to you from SxSW in Austin, Texas. If you don’t know about it, SxSW is a gathering of entrepreneurs, coders, designers, bloggers, pundits and just about every and anybody else who takes an active interest in what might happen next in the digital world. It’s a living lab of cutting edge [...]
If you missed the October 15th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed online communities and user-generated content being an important source of information and collaboration for Internet users, but community owners and members continue to wrestle for control and ownership – in public. Who [...]
This post was composed in collaboration with Matthew T Grant. – MOT The production and distribution of informative content has been part of marketing for a long time, particularly in the B2B space. Today, however, every aspect of content-based marketing is undergoing a radical transformation. Broadly speaking, this transformation has content moving from… * Promotional [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
