April 20th 2010. That’s when the BP oil spill began. Fifty-two days later it’s clear that it’s a crisis unlike any other country or company has faced before. As you would expect, BP has used all of the typical crisis management PR tools in order to keep up with the situation – if not get [...]
June 10th, 2010 | Social Media | 1 Comment »
If you missed the November 12th broadcast of “This Week in Social Media” we had former PJA colleague and special guest Scott Monty, Digital & Multimedia Communications Manager at Ford Motor Company, join us to discuss how brands can successfully incorporate social media into their marketing strategy. When it comes to building a corporate brand, [...]
November 16th, 2009 | Marketing, Social Media | No Comments »
