PJA Internet Radio: Whose Community Is It, Anyway?

Greg Straface — Fri, 16 Oct 2009 13:52:18 +0000

If you missed the October 15th broadcast of “This Week in Social Media” you can listen to it here. For this broadcast we discussed online communities and user-generated content being an important source of information and collaboration for Internet users, but community owners and members continue to wrestle for control and ownership – in public. Who controls these community-focused sites – the company or the users? On This Week in Social Media, we debated ownership of community and content for shared sites such as Flickr and YouTube. Users expect transparency and a level of reliability from the corporations that run these sites, and the companies expect users who build its infrastructure to seed control of their content. Who’s right?

We also took a look at how social media helped turn the low budget horror film “Paranormal Activity” into a box office success, as well as take on the discussion of Pepsi’s new iPhone App for Amp Energy drink, “before you score,” that aims to help guys land women. Is it in bad taste or just good targeted marketing?

Check out these articles that we’ll be referencing during the show:

Paranormal Activity Rides the Social Web to Millions at the Box Office

Pepsi and AMP: We Apologize If Our App Was in Bad Taste

An Open Letter to Elisa Steele EVP & Chief Marketing Officer, Yahoo Inc. on the New “The Internet Is You” Yahoo Marketing Campaign

Moderator:
Doug Zanger

Speakers:
Mike O’Toole, President, PJA @motoole1
Robert Davis, VP, Digital Marketing, PJA @heyrobertdavis
Phil Johnson, CEO, PJA @philjohnson

PJA: Bow & Arrow » Flickr

PJA Internet Radio: Whose Community Is It, Anyway?