It’s clear that location-based mobile app providers see loyalty programs as a business model that can drive their expansion – for example, Loopt’s introduction of LooptStar creates a much more powerful platform for managing geosocial elements of brand loyalty programs. However, brand marketers need to be careful not to get caught in the geosocial industry’s ramp-up on loyalty marketing basics.
On yesterday’s episode of This Week in Social Media, Mike O’Toole was joined by fellow PJA team member Robert Davis, VP, Digital Marketing to discuss the status and evolution of geo-location services. Here are some highlights from the show: Foursquare hype. Last week, the folks at Foursquare predicted that the network will reach one million [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
