I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]
It’s clear that location-based mobile app providers see loyalty programs as a business model that can drive their expansion – for example, Loopt’s introduction of LooptStar creates a much more powerful platform for managing geosocial elements of brand loyalty programs. However, brand marketers need to be careful not to get caught in the geosocial industry’s ramp-up on loyalty marketing basics.
Recently, analysts at Morgan Stanley released an 87-page report that identified some of – what they considered to be – the most important online trends that would determine where the future of the internet is headed. A nice – shorter – write-up of the findings can be found on gigaom.com. One of the most Tweetworthy [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
