Earlier this week I saw some new ads for the Smithsonian Museum in Washington DC. The campaign was called “Historically Hardcore” and the ads compare Ozzy Osborne with Andrew Jackson, Bret Michaels with Genghis Khan, and rapper, 50 Cent with Teddy Roosevelt with lines like: 50 Cent got shot and still whines about it on [...]
On yesterday’s episode of PJA Radio, host Mike O’Toole was joined by Hugh Kennedy, EVP, Planning at PJA and George Krautzel, President of Toolbox.com to discuss the B2B buyer. As people continue to seek out information to inform their important decisions, the way they go about it is constantly changing, and they are increasingly more [...]
If you’re a retail business or restaurant owner, a large group of people usually means one of two things: a surge in business…or an angry mob. Social coupon sites such as buywithme, groupon, eversave and others help bring the crowds – but businesses using those services need to seriously consider how they’re going to prepare themselves in order [...]
As an agency, we’ve learned quite a bit about integrating social media into our own marketing efforts. We’d like to share some of those insights so that you might be able to use them for your own company marketing efforts. Culture Social media has changed our culture in two ways. First, having social media pervasive [...]
This conversational live Internet radio show features a panel of PJA Advertising’s finest, along with frequent special guests. Each week we’ll discuss the juiciest social media-related dreams, nightmares, and hot topics.
Next Show: November 24, 2011
Influencing the Influencers
When it comes to digital media, word of mouth is key. Studies show that consumers value and trust the opinions of their peers, and social media creates many opportunities to leverage this. By influencing the influencers, brands can initiate these successful word-of-mouth experiences.Read more...
Host:
Mike O'Toole, President, PJA, @motoole1
Guest:
David Spark, Spark Media Solutions @dspark
Participate:
If you want to share questions from Twitter, please use hash tag #PJARadio
