2011 Super Bowl ads and the missing (mobile) link
With marketers making huge investments in the SuperBowl, why did so many forget to think about the guy on the sofa with a smartphone in his hands?
Geolocation apps – more than just for stalkers
I try to stay up-to-date and actually use most new technology – even if just to try it out for a while. I consider it part of my job as a marketer, but honestly I’m just a gadget geek. So, if you’re like me, you may have experienced a situation like the one I had [...]
Is your geosocial loyalty strategy naive?
It’s clear that location-based mobile app providers see loyalty programs as a business model that can drive their expansion – for example, Loopt’s introduction of LooptStar creates a much more powerful platform for managing geosocial elements of brand loyalty programs. However, brand marketers need to be careful not to get caught in the geosocial industry’s ramp-up on loyalty marketing basics.
Recap: Foursquare Nears 1 Million Check-Ins, But Why is the Mainstream Still Checked Out?
On yesterday’s episode of This Week in Social Media, Mike O’Toole was joined by fellow PJA team member Robert Davis, VP, Digital Marketing to discuss the status and evolution of geo-location services. Here are some highlights from the show: Foursquare hype. Last week, the folks at Foursquare predicted that the network will reach one million [...]
The future of Geolocation & Mobile Web go hand in hand
Recently, analysts at Morgan Stanley released an 87-page report that identified some of – what they considered to be – the most important online trends that would determine where the future of the internet is headed. A nice – shorter – write-up of the findings can be found on gigaom.com. One of the most Tweetworthy [...]
